Maja Alice.
Nourishing food brands for a better future.
Maja Alice.
Nourishing food brands for a better future.
Hi. My name is Maja Alice.
I’m a disruptive marketing leader delivering big wins for food founders.
food is life
〰️
food is life 〰️
I’m a disruptive marketing leader with a passion for building and nourishing purpose-driven food and drink brands.
If I was to describe myself in three words, I would paraphrase Dani Rojas: ‘food is life’.
I’m here to help you succeed in your food and drink mission.
Food grocery challenger brands are not just my bread and butter, they are my heart and soul.
food is life
〰️
food is life 〰️
A success story
Using my unique recipe for success, I helped the founders of The Spice Tailor create meaningful disruption in the cooking sauces category and nourish their brand to an eventual £44 mil sale to Premier Foods.
I can make your brand flourish
Brand strategy and positioning in store
Find your direction
Building distinctive and relatable grocery brands that resonate with consumers.
Defining marketing strategies and executing effectively to deliver brand growth with a hands-on, entrepreneurial attitude.
Positioning your brand in the market.
Creating branded distinctiveness and memorability on and off the shelf to drive incremental ROS in the category.
Understanding and utilising consumer insight to lead ROI from marketing budgets and create strong retail ROS.
Executing effective in-store marketing with retailers.
Leading creative distinctiveness
Tell your story
Delivering distinctive, memorable and emotionally resonant branded content that drives new shoppers to the brand.
Concept and storyboard writing for ads across the channel mix. Directing and organising ad shoots.
Delivering high ROI from effective creative execution of ad content across the channel mix.
Design strategy for packaging, POS, in-store activations, OOH etc.
Copywriting for on-pack, as well as for activations across the 360⁰ marketing mix.
Content planning and execution for your digital marketing channels.
Winning across comms channels
Connect with your tribe
Communicating your brand story and personality to a wide audience, winning over large demographics.
Narrowing down an impactful media strategy that delivers meaningful ROI.
Leading ATL and TTL media buying across the channel mix for best-in-class marketing campaigns.
Using the power of digital marketing to build strong relationships with consumers and create buzz around your brand.
Building a powerful community on social media that creates social proof for your products.
Setting measurable KPIs and reporting on performance of marketing activity against commercial targets.
Let’s achieve your brand mission together.
Who am I ?
Originally from Copenhagen, I grew up in the Danish country side and spent most of my childhood on farms. Along my journey, I made it back to Copenhagen, where I went to business school and studied marketing and entrepreneurship before, eventually, moving to England and building an exciting career in the flourishing food and drink field.
